Joyce Moy, JD, BA
Vice-Chair
Joyce Moy is the founder and CEO of Fintelligent Strategies, Inc., a start-up committed to the financial and economic empowerment of low-income individuals, families, and communities. She is the former Executive Director of the Asian American/Asian Research Institute at the City University of New York (CUNY) where her area of focus was economic development, entrepreneurship, and financial empowerment in Asian American and diverse communities. Prior to that, she served as the Director of Economic Development at CUNY, where she had oversight over a Procurement Technical Assistance Center (PTAC), a Small Business Development Center (SBDC), and a corporate training center at LaGuardia Community College, as well as community development.
Joyce was the first Asian American and founding regional director of a Small Business Development Center in New York State. This was funded by the US Small Business Administration and New York State in response to 9/11. She built a team that spoke English, Spanish, Korean and 3 dialects of Chinese, to serve immigrant businesses and MWBEs who were underserved by the then existing small business technical assistance providers. Under her leadership after 9/11, over $20 million in loans, grants and other financial assistance were awarded to small business owners.
In her work with small businesses, Joyce recognized that immigrants, women, and entrepreneurs of color lacked basic financial literacy skills needed to succeed in their personal lives and in business. As a result, Joyce developed a multi-day financial literacy and empowerment training which has become a national model for financial counselors embedded in community-based organizations and government agencies serving the poor and working poor across the country. As a former practicing attorney, Joyce finds immense reward in being able to use her training and experience to advocate for communities excluded from full economic participation.
Joyce holds a BA from the State University of New York at Stony Brook, and a JD from Hofstra University School of Law.